The Quality vs. Quantity of Your Audience

Bill Carmody discusses the importance of identifying and focusing on your best customers, who typically generate the majority of your profits. He emphasizes the 80/20 rule, where 20% of customers drive 80% of profits, and advises businesses to prioritize quality over quantity in their service offerings. Understanding consumer personas is crucial for meeting customer needs and deepening relationships. Failing to recognize top customers may lead to losing them to competitors. The video concludes with a reminder to be strategic about customer focus.

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