Work Orientation Theory: John Goldthorpe and How Attitudes affect Motivation

The video explores John Goldthorpe's motivational theory from the 1960s, focusing on how cultural backgrounds influence workplace motivation. It identifies three worker types: affluent, professional, and traditional, each with distinct orientations. The theory's relevance today is debated, considering changes in worker attitudes and the decline of trade unionism. The video encourages reflection on how these orientations apply in modern workplaces.

What new insight or understanding did you gain from this video?