Sales Prospecting [Sales Process Part 1 of 9]

The video tutorial discusses various methods for finding and contacting potential customers, known as prospects. It outlines five general ways to identify prospects, including self-identification, referrals, direct identification by salespeople, attending events, and chance encounters. The tutorial also covers effective communication channels for contacting prospects, such as mail and email, and emphasizes the importance of personalization. It addresses the fear of rejection in prospecting and suggests viewing failures as steps toward success. The next video will focus on qualifying prospects.

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