CLEAN : Ford increases investment in electrification to $11 bn

Bill Ford outlines a vision for a better future, emphasizing innovation not just for technology's sake. At his first North American International Auto Show as CEO, he introduces Ford's most powerful SUV with unique lighting. The Ranger, an iconic vehicle with emotional ties, is highlighted. Molly McQueen commemorates the 50th anniversary of Steve McQueen's film 'Bullet'. Ford plans to produce the F-150 hybrid and invest $11 billion in electric vehicles, signaling a new era for the industry. The focus is on electrifying Ford's popular models, marking a transformative phase for the company.

What new insight or understanding did you gain from this video?