Julian Treasure: The 4 ways sound affects us

The video explores the profound impact of sound on our lives, highlighting its physiological, psychological, cognitive, and behavioral effects. It discusses how sound influences stress, emotions, productivity, and behavior, and emphasizes the importance of conscious listening. The video also covers the design of soundscapes for desired outcomes and the role of sound in branding. It concludes with guidelines for using sound effectively in commercial settings.

What new insight or understanding did you gain from this video?