How to Conduct a Survey and Choose a Sampling Method

This video tutorial explains how to conduct a sample survey to determine the popularity of soda brands on a college campus. It covers various sampling methods, including simple random, systematic, stratified, and cluster sampling, highlighting the advantages and potential biases of each. The lesson focuses on systematic sampling, using a practical example involving student IDs. It emphasizes the importance of randomization to minimize bias and concludes with interpreting survey results.

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