Six Key Fundamentals to Sustainable Strategy

The video discusses six key fundamentals necessary for a successful sustainability strategy: establishing a business case, defining sustainability, engaging stakeholders, setting a baseline, creating a vision, and securing management support. It highlights the 'year four problem' where organizations often falter due to changes in these fundamentals. A case study of a municipality's tree planting initiative illustrates the importance of a systemic approach, involving all stakeholders to avoid unintended consequences.

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