Understanding Business Forecasting: The Importance and Limitations of Sensitivity Analysis

The video discusses business forecasting, highlighting its reliance on assumptions and the inherent uncertainty of predicting future performance. It introduces sensitivity analysis as a quantitative method to evaluate the robustness of forecasts by considering best and worst case scenarios. The video provides examples of how changes in variables can impact profits and emphasizes the importance of planning for different outcomes. It also critiques sensitivity analysis for its dependence on assumptions, underscoring the need for careful evaluation of forecasted scenarios.

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