Sky News 2012 Olympics Coverage

The transcript discusses the debranding of venues for the Olympics to comply with IOC rules, highlighting the removal of non-sponsor branding. It explores the exclusivity granted to sponsors like Visa, which led to mixed public sentiment. The text also covers controversies over sponsorship rules, such as McDonald's exclusive rights and restrictions on contractors. Public reactions to legal threats over Olympic branding are mentioned, along with advertising restrictions around stadiums, ensuring only Olympic branding is visible.

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