Kingfisher: A Gulf between Cost and Revenue

Kingfisher Airlines faced severe financial difficulties due to high operational costs, poor market assumptions, and the 2008 financial crisis. Despite acquiring Air Deccan, the airline struggled with mounting losses, leading to desperate measures like using profits from other businesses. The situation worsened with rising oil prices and regulatory challenges. Staff faced salary delays and operational disruptions, while Vijay Mallya's leadership failed to turn the airline around, resulting in its decline.

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