Why Republicans Are Better At Spending Campaign Money
Interactive Video
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Social Studies, Business
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University
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Hard
Wayground Content
FREE Resource
The video features Danielle Butterfield discussing the differences in digital spending strategies between Republicans and Democrats. Republicans have a structural advantage in digital platforms, benefiting from divisive content that algorithms favor. Democrats face challenges in voter persuasion, particularly among black voters, due to assumptions and lack of targeted research. The media landscape heavily influences voter behavior, with Republicans having a significant advantage. The discussion also covers the importance of understanding audience nuances and the potential for persuasion through credible news supplementation.
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