Cognitive Dissonance: Our Battle With Conflicting Beliefs

The video explores cognitive dissonance, a psychological phenomenon where conflicting ideas cause mental distress. It discusses how people resolve this by altering beliefs to maintain consistency. The video highlights Festinger's study on a cult, showing how members coped with dissonance when their apocalyptic predictions failed. It identifies conditions that make dissonance hard to overcome and concludes by questioning how to change minds.

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