College sports are making bank, but who's getting paid?

The video discusses the financial dynamics of college football, highlighting the influx of money into the sport and the lack of direct financial benefits for players compared to professional sports. It explores how budgets are managed, with funds often allocated to facilities and coaching rather than athletes. The video also contrasts college sports with professional leagues, where revenue sharing is a significant issue. Despite the introduction of Name, Image, and Likeness (NIL) rights, college athletes still receive no direct revenue share, unlike their professional counterparts.

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