Action Profit Linkage Model

Action Profit Linkage Model

Assessment

Interactive Video

Business

University

Hard

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The video explains the Action Profit Linkage Model, which helps identify and measure causal links between company actions, customer behaviors, and their economic impact, primarily profitability. It outlines the model's components: company actions, customer actions, and economic impact. The video discusses how these components interact and affect profitability, using a what-if analysis approach to identify areas for strategic improvement.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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