VOICED : Brasil presenta productos oficiales de JJOO-2016

The video discusses the range of products available with the Rio 2016 Olympic branding, including plush toys, souvenirs, and phone holders. Authorized distributors aim to boost sales with these new items. Retailers express confidence as the Rio 2016 project gains prominence in stores. The strategy involves distributing products to 70 vendors, targeting $260 million in sales, and engaging retailers to share the Olympic story. The presentation to retailers follows the Olympic Committee's announcement of budget measures to keep costs within $1.9 billion. The Rio 2016 Olympics will be held from August 5 to 21, 2016.

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