Cost Per Impression, CPI

The video tutorial discusses the challenges in marketing, particularly in reaching customers effectively and efficiently. It introduces the concept of Cost Per Impression (CPI) as a tool to measure advertising costs in terms of potential customer reach. The tutorial further explains how to calculate Cost Per Mille (CPM), which determines the cost to reach 1,000 viewers. These metrics help marketers understand the financial efficiency of their advertising efforts.

What new insight or understanding did you gain from this video?