Know Your Best Customers: Securing Your Future in Marketing

In this Marketing Minute, Bill Carmody emphasizes the importance of identifying your best customers, who typically make up 20% of your customer base but drive 80% of your profits. He advises businesses to prioritize recognizing these key customers to provide them with the value they deserve. By analyzing available data and transactions, businesses can identify these customers and strategize to attract more like them, ensuring future success.

What new insight or understanding did you gain from this video?