TED: The power of personalization in the age of AI | Mark Abraham

The video discusses the importance of true personalization in customer experiences, contrasting it with poor examples from various industries. It introduces the Personalization Index, which measures how well companies personalize interactions. The video highlights the benefits of personalization, such as increased growth and customer satisfaction, and presents a case study of Fidelity's successful strategy. It emphasizes a 'less is more' approach, advocating for fewer but more relevant interactions. The video concludes with a call for businesses and consumers to prioritize personalization to improve relationships and trust.

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