Marketing - What kinds of Data can we use

The video tutorial discusses how marketers use data to make informed decisions. It explains the difference between secondary and primary data, highlighting sources like the Internet, company records, and public records for secondary data. For primary data, it covers methods such as surveys, checkout scanners, and observations. The tutorial emphasizes the importance of both data types in guiding marketing decisions.

What new insight or understanding did you gain from this video?

Evaluate responses using AI:

OFF