What is a USP? A Unique Selling Proposition

The video tutorial explains the concept of Unique Selling Proposition (USP), a marketing strategy that highlights the unique benefits of a product or service to differentiate it from competitors. It discusses the historical context of USP, its importance in creating a competitive edge, and its relevance in modern markets where competitors can quickly replicate features. The tutorial outlines a three-stage process to create a USP: understanding the market and customers, differentiating the product, and crafting a clear USP statement. Examples and practical steps are provided to help businesses develop a compelling USP.

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