TED: Inventing is the easy part. Marketing takes work | Daniel Schnitzer

The video discusses energy poverty, focusing on Haiti, where many rely on kerosene and charcoal, leading to health and environmental issues. It highlights the inefficiency and expense of these energy sources and presents solar LED lights as a potential solution. However, barriers such as physical and financial access hinder adoption. The video suggests innovative distribution models, including integrating consumer credit and leveraging diaspora cash flows, to overcome these challenges and disseminate clean energy technologies effectively.

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