Video Marketing Tips For Small Businesses | Youtubers & Video Marketing (Whats The Difference?)

The video explores the differences between being a YouTuber and engaging in video marketing. It highlights that YouTube requires consistent content creation and focuses on growth metrics like views and subscribers. In contrast, video marketing offers more flexibility, allowing content to be shared across various platforms and focusing on lead generation. The video also discusses different business models and income streams, emphasizing that YouTubers often rely on non-tangible income like sponsorships, while video marketers focus on driving leads to products or services.

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