The Value and Basics of SWOT Analysis: An Overview

The video tutorial explains SWOT analysis, detailing its components: strengths, weaknesses, opportunities, and threats. Internal factors like strengths and weaknesses are contrasted with external factors such as opportunities and threats, often analyzed using PESTLE. A ship analogy illustrates how internal and external factors affect a business. The tutorial applies SWOT to Sainsbury's, highlighting its strengths, weaknesses, opportunities, and threats. It concludes with the benefits and limitations of SWOT, emphasizing its role in strategic decision-making but noting its time-consuming nature and inability to dictate final decisions.

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