Unveiling of Signature Series T-Shirt with Ozzy and Sharon Osbourne

Sean B., head of marketing for Hard Rock International, introduces the company's history and philosophy, emphasizing its commitment to community and global initiatives. He highlights the Signature Series program, which collaborates with iconic artists to design limited edition shirts, with proceeds benefiting the artists' charities. Since its inception in 1990, the program has donated over $6.5 million to charity, working with artists like Sting, Carlos Santana, and John Lennon.

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