Figma for UIUX Master Web Design in Figma - The Most Important Question When Starting a New Project

The video tutorial focuses on redesigning a website for a business selling healthy snacks in Romania. It emphasizes understanding the business goals and target audience, which are primarily women aged 25 and older. The current website is analyzed for its masculine design elements, which do not align with the target audience. The tutorial explains the differences between masculine and feminine design styles and suggests a redesign strategy that incorporates a more feminine and upscale look without excluding male customers. The importance of aligning design with business objectives is highlighted throughout.

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