2009 MacTaggart Lecture in Edinburgh by James Murdoch

The video discusses the rapid transformation of the media industry, highlighting the breakdown of traditional media boundaries and the emergence of an interconnected all-media market. It explores the expanding definition of media, using examples like Japan's Raku raku phone. The video critiques the current managed approach in the media sector, comparing it to Darwin's theory of unmanaged evolution, and argues for a shift away from industrial planning towards more natural market operations.

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