The New Era of Negative Campaigns

The video discusses the prevalence of political mudslinging and the negativity bias that makes negative messages more impactful. It examines the role of negative ads in influencing voter turnout and introduces psychographic targeting, a method used to tailor political messages based on personality traits. The video also highlights the controversial use of psychographic data in the 2016 U.S. presidential election by Cambridge Analytica. Finally, it offers strategies to protect oneself from manipulation by targeted ads, emphasizing the importance of critical thinking and verifying information.

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