CLEAN : Amid e-commerce boom, anti-Amazon Shopify takes flight

The video discusses setting up an online business using Shopify, emphasizing the importance of launching quickly and iterating based on customer feedback. It highlights the shift to online shopping due to the pandemic and contrasts Amazon's transactional nature with the storytelling potential of brand-focused e-commerce. The speaker shares their experience of launching a Shopify store, including the benefits of offering a pickup option for customers.

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