What is John Kotter's 8-Step Change Process?

The video explains John Kotter's eight-step process for leading organizational change, highlighting the evolution of terminology from his 1996 book 'Leading Change' to the 2014 book 'Accelerate'. The steps include creating urgency, building a guiding coalition, forming a strategic vision, enlisting a volunteer army, removing barriers, generating short-term wins, sustaining acceleration, and instituting change. Each step is detailed with strategies for effective implementation, emphasizing the importance of cultural integration and sustainable change.

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