CLEAN : Giant white diamond 'The Rock' makes debut in Dubai

The video discusses a rare 228 carat diamond, mined in South Africa and now up for auction at Christies. It's the largest white diamond ever sold at auction, expected to fetch over $30 million. The speaker highlights the increasing demand for unique jewelry in the Gulf region, particularly since 2020, with a 30% rise in buyers. The UAE and Gulf area are key markets due to their tradition and knowledge of important jewelry.

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