The Boston Matrix - Simplest explanation ever

The video tutorial introduces the Boston Matrix, a tool developed by the Boston Consulting Group to analyze a business's portfolio of products or brands. It explains the matrix's axes: market growth rate and relative market share, and the four quadrants: stars, question marks, cash cows, and dogs. The tutorial uses Nestle as an example to illustrate the application of the matrix and discusses its limitations, emphasizing that while useful, the matrix is simplistic and assumes high market share equates to high profits.

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