Adam Sadowsky: How to engineer a viral music video

The transcript details the creation of a Rube Goldberg machine for OK Go's music video 'This Too Shall Pass'. The project involved designing a complex machine that synchronized with the music, required numerous takes, and faced challenges like environmental factors and mechanical failures. The team learned the importance of planning, flexibility, and starting with small components. The video was introduced at TEDxUSC, followed by a performance of the song.

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