The video discusses the tatu-bola, an armadillo species resembling a football, which inspired the design of the 2014 FIFA World Cup mascot in Brazil. The mascot aims to raise awareness about the species' endangered status. The tatu-bola was chosen over other candidates like the puma and guacamayo. The mascot's design features a blue shell, green eyes, and yellow skin, holding a football. This initiative highlights the importance of using public visibility to promote conservation efforts.

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