TED: 7 tools for building a business people trust | Marcos Aguiar

The video explores the concept of trust in business ecosystems, using the example of Hop Skip Drive to illustrate how trust can be built in seemingly untrustworthy situations. It discusses a study on trust's role in business success, identifying seven tools that successful ecosystems use to build trust. The video emphasizes the importance of designing for trust and highlights the need for a combination of digital and human elements to create bionic trust systems. It concludes by suggesting that these trust-building tools can be applied to various systems beyond business.

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