Ethical Fashion

The transcript covers the journey of a fashion entrepreneur who started her line in 2000, initially focusing on handmade pieces. Over time, the business expanded, introducing swimwear and establishing a strong brand identity. In 2013, the founder became aware of the environmental impact of the fashion industry, leading to a shift towards sustainable practices. This included using recycled materials and digital printing. The transition also involved a creative shift, impacting the business's aesthetic and market presence. The founder discusses balancing business growth with personal values and the role of social media in brand promotion.

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