Purdue Pharma Starts Ad Campaign For OxyContin Claims

Purdue Pharma has launched a $24 million ad campaign to inform victims of how to file claims if harmed by Oxycontin. The campaign, which started online, will expand to TV, radio, and billboards, aiming to reach 95% of US adults. Victims have until the end of June to file claims. Purdue filed for bankruptcy in September, facing numerous lawsuits for allegedly misleading doctors about Oxycontin's risks and benefits.

What new insight or understanding did you gain from this video?