Interview with Dr Ralf Speth, Chief Executive of Jaguar Land Rover

The video discusses the global market strategy of Checker Land Rover, emphasizing the importance of exports, particularly in Europe and China. It highlights China's growing market and the company's strategic presence there. The video also explores the significance of British identity in branding, focusing on unique design and engineering that convey a distinct lifestyle and status.

What new insight or understanding did you gain from this video?