Smirnoff Hosts Press Conference with Nas and NERD to Announce Smirnoff

The transcript discusses Smirnoff's efforts to integrate hip-hop culture into the global scene without altering its essence. Hip-hop has become a worldwide phenomenon, and Smirnoff respects its cultural roots by collaborating with respected artists and not exploiting the culture. This approach has led to successful outcomes and a positive impact on the global hip-hop community.

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