VOICED: Secrets of the world's most expensive melons revealed

Yubari melons from Hokkaido, Japan, are highly valued and can sell for more than a new car. The first harvest is auctioned at high prices, seen as a ceremonial event. Hideyuki Toyota, inspired by his father, grows these melons with care but insists there's no secret to their success. The key lies in a rigorous selection process ensuring only top-quality melons receive the prestigious Yubari label. In Japan, fruits are luxury items often given as gifts, explaining the meticulous care and high prices of Yubari melons.

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