The Message Is the Medium

The transcript discusses Messenger's introduction of advertising as a monetization strategy, comparing it to other messaging platforms. It highlights the benefits of messaging for businesses, such as improved customer interactions and higher conversion rates. The strategy for integrating ads in Messenger is explored, emphasizing user engagement and feedback. The differences in monetization between Messenger and WhatsApp are examined, along with Facebook's approach to platform security and addressing misuse. Finally, the use of notifications in Messenger is discussed, focusing on user engagement and experience.

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