What Is A Go To Market Strategy

The video tutorial explains the concept of a go-to-market strategy, which is a plan for selling products to customers. It covers key components such as value proposition, target audience, competition analysis, product positioning, pricing, marketing channels, and sales strategies. The tutorial emphasizes the importance of defining success through metrics and KPIs, and provides examples of different sales models like direct sales and freemium. It aims to equip marketing professionals with the knowledge to effectively launch and position new products in the market.

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