WNBA regular season viewership surged with help of star-studded rookie class

The WNBA's viewership on ION has more than doubled compared to last year, with the Friday Night Spotlight averaging 670,000 viewers per game, marking a 133% increase. Seven telecasts averaged over a million viewers, including a record-setting game between Caitlin Clark's Indiana Fever and Angel Reese's Chicago Sky, which drew 1.6 million viewers. ION had the largest female audience among WNBA's media partners, with 45% of total viewers, and male viewership aged 25-54 grew by 181%. ION is owned by EW Scraps. The season has seen a massive boost in interest, and it's hard to believe it's almost over.

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