Rory Sutherland: Life lessons from an ad man

The video discusses the concept of intangible value in advertising, emphasizing how perception can often solve problems more effectively than reality. It explores historical and modern examples of creating perceived value, such as Frederick the Great's potato strategy and Ataturk's veil policy. The speaker highlights the relativity of value and the power of persuasion over compulsion, using examples like speed signs and Shreddies cereal. The role of modern media in creating value and the potential for marketing to change behavior are also examined.

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