10 Social Media Disasters

10 Social Media Disasters

Assessment

Interactive Video

Other, Social Studies, Business, History

11th Grade - University

Hard

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The video discusses ten social media disasters involving major companies like Adidas, Call of Duty, Dove, Walkers, BBC, Epicurious, HMV, American Apparel, Microsoft, and United Airlines. Each case highlights how poor decisions or lack of oversight in social media campaigns led to public backlash, requiring apologies and damage control. The incidents range from insensitive advertisements and fake news to mishandled public relations and AI gone wrong, demonstrating the potential reputational risks of social media missteps.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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