TED: The future of storytelling | Shonda Rhimes and Cyndi Stivers

Shonda Rhimes discusses the timeless essence of storytelling, the importance of diversity in casting, and the evolving business models in TV production. She explores the global impact of storytelling, innovative audience engagement methods, and the potential of VR and AR. Rhimes also addresses the rise of short-form content, the educational power of TV, and the speculative nature of storytelling. She highlights the effects of binge-watching and the role of narrative in real-world change.

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