VOICED : Spain's jamon conquers China

The video discusses the growing interest of Chinese buyers in Spanish ham, a world-renowned delicacy. As China is the largest pork consumer, Spanish producers have capitalized on this by exporting thousands of ham legs annually, generating significant revenue. The video highlights the importance of educating Chinese consumers about the product's history and quality. It also covers the strategies employed by Spanish companies to navigate the Chinese market, including hiring local experts. The Iberian pork sector is working on certification to protect the ham's designation of origin, ensuring its authenticity and quality in the global market.

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