TED: How targeted ads might just save your life | Sandersan Onie

The video discusses the use of technology and algorithms, typically used for advertising, to intervene in suicide prevention. It shares a personal story of overcoming suicidal thoughts and highlights the importance of reaching out to those in need. The speaker proposes using search behavior data to identify individuals at risk and provide targeted interventions. Examples of tailored interventions for different demographics are given, and the success of a trial in Australia is shared, showing high engagement rates. The video emphasizes the potential of technology to save lives by offering timely support.

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