Appreciative Inquiry Case

Appreciative Inquiry Case

Assessment

Interactive Video

Social Studies, Business

University

Hard

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The video tutorial explores the use of Appreciative Inquiry to improve customer service for a retail client. It begins by identifying the problem of inconsistent customer service and redefines it as a goal for consistent, high-quality service. The process involves discovering existing best practices, dreaming of an ideal service scenario, designing a plan to achieve it, and connecting personally with the motivation to make it a reality. The approach results in more consistent positive feedback from customers.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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