Dissemination: Get Out There and Strut Your Stuff!

The video discusses the importance of disseminating scientific research beyond academic journals. It highlights Mendel's genetic discoveries, which went unnoticed for decades due to poor dissemination. The video critiques the current academic dissemination model and suggests strategies for improving research visibility, such as engaging with journalists and using alternative platforms like blogs, radio, and video. It also addresses the potential downsides of public engagement, including lack of academic credit and exposure to criticism, but emphasizes the importance of sharing knowledge to make a meaningful impact.

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