VOICED: American fashion designers set out to conquer Paris

The video discusses the reputation and characteristics of American fashion, highlighting its organic and authentic nature. It explores the impact of the economic crisis on American designers, prompting them to expand globally, particularly to Europe. The focus is on a market segment just below luxury brands, with a strategy that is proving successful. The strong euro against the dollar makes it an opportune time for American designers to establish themselves in Europe, with no plans to retreat.

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